The challenges of communicating the Italian Recovery Plan: Investigating models, strategies, practices, and rhetorics

This contribution focuses on the strategic and organizational communication set up by the Italian government around the Piano Nazionale di Ripresa e Resilienza – National Recovery and Resilience Plan (PNRR), i.e., the Italian plan to qualify for the NextGenerationEU fund for post-pandemic recovery. In particular, we investigate which communicative innovations the PNRR has brought and what are the existing vulnerabilities that it is perpetuating. To this end, we inquire into the communication governance models and into the hybridization processes that are embedded in and (re)produced through the PNRR project in Italy.